Downtown Durham SmART Vision Plan

Project Location: Durham, NC

Client: The Durham Arts Council & The North Carolina Arts Council

The goal of this Vision Plan is to transform Downtown Durham into a major destination for art and cultural programs in the region. The Plan provides a guide for developing this urban corridor into a vibrant setting for residents, visitors, artists, and businesses – establishing “a cultural quilt of experiences” enriched by green spaces, plazas, bustling avenues, and public art converging to create a shared urban life.

A bold strategy is needed to unify this Downtown Corridor and to lend it a powerful and consistent visual identity that will set it apart as a culturally diverse and vibrant urban center. Focusing on the pedestrian experience of the city, the Vision Plan builds a storyline that connects key cultural landmarks in Downtown Durham.